Hmmmm... perhaps Yankee Magazine says it best about our products " they will rival anything you find at Aveda." But, we still need to tell you more! We use the finest quality vegetable oils, herbal extracts and essential oils in creating our natural bath and body products. To us Natural means from Mother Nature, no synthetic dyes, fragrance oils, or fake stuff. Our personal care products are biodegradable and are not tested on animals (except, or course, our Pet Shampoo, which our dogs love!) Whenever possible we use organic herbs in our preparations, and Vitamins A, C, E and citrus seed extracts as natural preservatives. Look for the list of ingredients for each product, we're proud of them!